What is Meant By SAP CRM?
SAP CRM stands for customer relationship management. SAP module is one of the best tool provided by SAP and supports customer related process end to end. The main concept of SAP CRM is managing the and maintaining relationship with customers by firms. It deals with acquisition of customers and to its final termination.
SAP CRM enable a firm to obtain a 360 degree over there customers and various functions such as accounts receivable (A/R), invoicing, fulfilment, delivery, decision making and various functions.
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